Citizen Weiner

Year:

​

To promote the indie film Citizen Weiner, we partnered with the iconic Gray’s Papaya to create a playful, buzzworthy activation that brought the film’s humor and hot dog-centric storyline to life. The collaboration included branded packaging, themed signage, and in-store experiences that encouraged New Yorkers to snap photos, share on social, and engage with the movie ahead of its premiere.

The campaign blended film and food culture to build word-of-mouth buzz through one of NYC’s most beloved hot dog institutions. In partnership with One Man Army Productions, we helped shape the campaign, curate all graphics and promotional materials, and plan both the film’s premiere and the official after party to celebrate its debut.