NYS Economic Development Tourism Campaign

Year:

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As part of an economic development initiative to boost tourism to Long Island, we developed an activation for Long Island MacArthur Airport and I LOVE NY to create a high-impact activation designed to build awareness and drive visitation from key southern markets.

We activated in West Palm Beach and Fort Lauderdale, two cities with direct routes to ISP, to directly target travelers with an immersive, eye-catching pop-up. The installation featured oversized branded suitcases as the visual anchor, a custom “Meet Me on Long Island” sticker collection to encourage social sharing, and Long Island-themed promo bags filled with products from local businesses, all curated to leave a lasting impression of Long Island as a vibrant, must-visit destination.

To elevate the experience, we included a live calligrapher offering personalized takeaways, and created moments that invited people to stop, engage, and connect with the brand. The campaign merged creativity, interactivity, and strategic placement to position ISP as the gateway to an unexpected and unforgettable New York experience.