WNBA/Breeze Airways

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To raise brand awareness of Breeze Airways and their routes to Bradley International Airport during the Connecticut Sun’s 2024 WNBA season, Breeze Airways decided to create a fun, engaging photo moment that would encourage social sharing and fan interaction. The activation focused on promoting Breeze’s beach getaway destinations available from Bradley International Airport, tying in their signature lighthearted travel vibe.

Designed to be simple, portable, and visually impactful, the branded photo setup was easy to assemble and break down at each game, creating a consistent and buzzworthy presence throughout the season, pairing the photo moment for a ticket giveaway promotion.